Transcreation

The process of creative translation, involving not only the conversion of words from one language to another, but also the adaptation of concepts, cultural nuances and style to ensure that the message is effectively conveyed to the target audience in the target language and culture. In other words, transcreation is more than just a literal translation: it seeks to recreate the emotions conveyed by the original content in a different cultural context.

These are usually very short texts of less than 10 words, but they summarize the essence of a company's marketing campaign.